Bond Commercials - Heineken (2)
8th May 2016
When John Cleese took over the role of Q for 'Die Another Day' he also starred in a tie-in TV commercial for Heineken
By MI6 Staff
In 2002, John Cleese took over the role of Q in 'Die Another Day' after the passing of Desmond Llewelyn three years prior.
Product placement agency Norm Marshall & Associates, who managed 60 global brands at the time, were responsible for getting a bottle of Heineken on a table in the film. In return, Heineken promoted 'Die Another Day' in their online, print and television campaigns. For the latter, NMA created a 30-second spot with Cleese performing as Q.
Get Bond in Your Inbox
Sign up for occasional email updates from MI6. Get notified of breaking Bond news, and digests of recently releases features: