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Casino Royale TV Spot (1)

9th November 2016

A new experimental style of 30-second TV spot was attempted in the USA ten years ago

MI6 logo By MI6 Staff
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For the 'Casino Royale' TV spot campaign in the USA, a new style was experimented with for the 30-second advertising format.

A heavily edited version of the title song 'You Know My Name' was laid over an intercut between brief scenes from the film and related shots from the credit sequence by Daniel Kleinman. Save for the rating announcement, this is also the only TV spot without a voice over.

Casino Royale 'Name' TV Spot (USA)

This spot was first broadcast in the USA ten years ago this week in the run-up to the film's release on November 17th, 2006 and was dubbed 'Name' by the creative agency. 

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