Casino Royale TV Spot (1)
9th November 2016
A new experimental style of 30-second TV spot was attempted in the USA ten years ago
By MI6 Staff
For the 'Casino Royale' TV spot campaign in the USA, a new style was experimented with for the 30-second advertising format.
A heavily edited version of the title song 'You Know My Name' was laid over an intercut between brief scenes from the film and related shots from the credit sequence by Daniel Kleinman. Save for the rating announcement, this is also the only TV spot without a voice over.
This spot was first broadcast in the USA ten years ago this week in the run-up to the film's release on November 17th, 2006 and was dubbed 'Name' by the creative agency.
You Might Also Like
Get Bond in Your Inbox
Sign up for occasional email updates from MI6. Get notified of breaking Bond news, and digests of recently releases features: