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Life After Bond

11th September 2022

Daniel Craig shakes off his Bond image for vodka commercial

MI6 logo By MI6 Staff
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"The End. Finally" concludes the director's cut of Daniel Craig's new commercial for Belvedere vodka. As the actor drastically shakes off his James Bond image, could the 'finally' be read as a feeling of freedom?

The ad was directed by Taika Waititi at Cheval Blanc Paris with original music by Rita Ora and Giggs.


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