Welcome to MI6 Headquarters

This is the world's most visited unofficial James Bond 007 website with daily updates, news & analysis of all things 007 and an extensive encyclopaedia. Tap into Ian Fleming's spy from Sean Connery to Daniel Craig with our expert online coverage and a rich, colour print magazine dedicated to spies.

Learn More About MI6 & James Bond →

Life After Bond

11th September 2022

Daniel Craig shakes off his Bond image for vodka commercial

MI6 logo By MI6 Staff
Share The Story

"The End. Finally" concludes the director's cut of Daniel Craig's new commercial for Belvedere vodka. As the actor drastically shakes off his James Bond image, could the 'finally' be read as a feeling of freedom?

The ad was directed by Taika Waititi at Cheval Blanc Paris with original music by Rita Ora and Giggs.

Share The Story

MI6 Confidential Magazine

Open in a new window/tab