Heineken TV Commercial

20th September 2012

Heineken have launched their new 'Skyfall' tie-in television commercial starring Daniel Craig and Berenice Marlohe

Heineken today launched their new TV commercial starring Daniel Craig and Berenice Marlohe from the upcoming James Bond film "Skyfall" - it is the first time Craig has appeared in a Heineken Bond commercial, which has partnered with the franchise since "Tomorrow Never Dies". The company also kicked off its interactive experience that begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Berenice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to 'Crack the Case' whilst protecting its contents from ferocious Bond villains.


Heineken's 'Skyfall' TV commercial.

The 'Crack the Case' campaign was created by advertising agency Wieden + Kennedy Amsterdam. The campaign TV ad, full details of which will only be revealed in time for September 20th launch, was directed by award winning Dutch filmmaker Matthijs Van Heijningen Jnr. The new 'Heineken Legend' is French actor, dancer and model Chris de Almeida.


Briefing
The 23rd James Bond film, "Skyfall", commenced principal studio photography on 7th November 2011 for a UK release on October 26th, 2012 and the USA on November 9, 2012. MGM will produce, finance and distribute 007's 23rd adventure in partnership with Sony Pictures Entertainment.

Daniel Craig will be returning as the legendary British secret agent, alongside Judi Dench as "M", with Sam Mendes directing a screenplay written by Neal Purvis, Robert Wade and John Logan. The cast will also include Bérénice Marlohe, Javier Bardem, Naomie Harris, Ralph Fiennes, Albert Finney and Ben Wishaw. The film will shoot at Pinewood Studios and on location in London, England; Scotland; Shanghai, China and Istanbul, Turkey.

It will be the longest gap between Bond movies without a change in the lead role. In addition, 2012 marks the 50th anniversary of the EON Productions series of James Bond films.

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