Heineken have launched their new "Skyfall" tie-in
television commercial starring Daniel Craig and Bérénice
Heineken TV Commercial
20th September 2012
Heineken today launched their
new TV commercial starring Daniel Craig and Bérénice Marlohe
from the upcoming James Bond film "Skyfall" - it is the first
time Craig has appeared in a Heineken
Bond commercial, which has partnered with the franchise since
"Tomorrow Never Dies". The company also kicked off its interactive
experience that begins
onto a train by the smouldering Bérénice before
it embarks on a voyage through a spectacular vista of snowy mountains.
Putting viewers through their paces, a series of gruelling tests
will lead them to ‘Crack
the Case’ whilst protecting
its contents from ferocious Bond villains.
The ‘Crack the Case’ campaign was
created by advertising agency Wieden + Kennedy Amsterdam. The
campaign TV ad, full details of which will only be revealed in
time for September 20th launch, was directed by award winning
Dutch filmmaker Matthijs Van Heijningen Jnr. The new 'Heineken
Legend' is French actor, dancer and model Chris de Almeida.