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Project 007 Update

5th April 2021

IO Interactive CEO explains their plans for a Bond for gamers

MI6 logo By MI6 Staff
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IO Interactive CEO and co-owner Hakan Abrak was interviewed by IGN this week about the recently announced 'Project 007' videogame. He confirms again that James Bond in the IOI universe will be a unique creation and not linked to a real-world 007 actor and the storylines will be original.

"It's important to mention: doing a licensed game is new to us. We've only done our own, original IPs (intellectual property), right? We've created these characters... ourselves, from scratch. So, I think for us to really embrace this fully, and really, as I said before, we don't like to work 'mechanical.' It's not just because it's a big IP, or it's a licensed game, and commercially this is interesting... It means nothing to us. We've taken a lot of non-commercial risks before. So, for us, it's about... we need to feel it, deep inside. The passion needs to be there, so it was very important for us that it wasn't a movie adaptation. So, it wasn't a game about... a specific movie, where the story has already been told."

"It's very important that we could create a digital Bond. A Bond for the gaming industry... So it's a completely original story. This felt really, really important for us and we conveyed that to EON and they agreed that the result would probably be better doing it like that."

"There's always excitement around a new Bond. It's amazing, what they have done with the franchise over the years. Every Bond kind of defines a generation and it's amazing how they kept reinventing themselves over so many years. So, we're not only inspired by one movie, or games and whatnot. We're inspired by the whole thing, and just sucking things into us to make an original Bond, an original story, but that is absolutely true and recognizable in the values there is in Bond. I'm really looking forward to creating a new community that the gamers can call their own."


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