Goldfinger Lobby Cards
10th September 2014
Take a look back at the US front of house marketing campaign for 'Goldfinger'
By MI6 Staff
The US front of house campaign continued for James Bond's third outing, 'Goldfinger', with another set of eight 11" x 14" lobby cards. Originating from black and white photography on set, the printing process re-colourised the images with high contrast, often leading to significant changes from what audiences would see on screen.
The cards were issued by National Screen Service Corp with strict instructions: "Licensed for display only in conjunction with the exhibition of this picture at your theatre. Must be returned immediately thereafter."
A complete set of all eight 'Goldfinger' lobby cards will sell for $1000-$3000 at auction depending on condition.