MI6 caught up with Ben Robinson from GE Fabbri, publisher of The James Bond Car Collection part-works magazine...
James Bond Car Collection Interview
19th May 2008
In January 2007 MI6 previewed the
James Bond car collection - a part works, fortnightly collector's
magazine complete with James Bond model cars presented in
detailed movie scenes. The brilliantly detailed 1:43 models
were set in diecast metal, with accurate gadgets and character
figurines, and presented on a moulded base.
Bond Car Collection Line-up
caught up with the project manager, Ben Robinson, to
discuss the conception of the magazine and his impressions
James Bond searies.
How did the new car part-works come about and who is involved in the development work?
GE Fabbri had already produced one successful Bond partwork: 007
Spy Files. That was a kids magazine. We saw an opportunity
for a collectors product and the cars were an obvious,
collectible feature of the Bond franchise. We could support
the model with a magazine devoted to the car and its scenes
in the film. It began with development is between us and
EON, first. Then we tried various model makers and scene
Above: Issue 20 features Daniel Craig and "Casino Royale"...
How did you decide which cars/vehicles to feature in the part-work?
Beginning with the key cars and scenes - Aston Martin DB5; "The Spy Who Loved Me" Lotus; Citroen 2CV - we drew up a list and then researched the interest levels with a focus group. Thankfully, even the lesser known cars are involved in an interesting scene.
How long does it take to produce one issue and the car? Can you talk us through the this process?
Planning and briefing for the cars begins six months before the finished model is delivered. We commission art scenery in the UK, the figurines are sculpted in France and the UK, while the cars themselves are manufactured in China. The magazine is produced by a small UK team in two weeks.
It was reported that the part-work was to
be stopped in the Netherlands, why is this?
We market test the collection in each market to work out whether
it's worth going forward to a full scale launch. The market
test only runs for a few issues and is only available in part of
the country. That's what happened in Holland. We're
now due to launch nationally in the Netherlands in early 2008.
Above: The debut edition cover art for the James Bond car collection magazine... |
People have asked why they the part works is so sporadically received, can you shed any light on this?
There were some production problems that led to a rather
sporadic publication schedule in France. They were all related
to maintaining the quality of the cars and making sure that
they were as accurate as possible. We decided that it was more
important to have the best possible product than to make the
deadlines. These problems haven't affected the on sale
dates in any of the other countries.
Which is your favourite James Bond
Jack Wade's blue ZAZ in "GoldenEye".
I like bubble cars.
What was your first ever Bond experience?
On TV, I remember the opening of "The Spy Who
Loved Me" - Bond's Union Jack parachute opening
- and that was the coolest thing I'd ever seen.
In the cinema it was "The
Living Daylights" when I was 14.
Bond Car Collection Line-Up
Bond Car Preview
Thanks to Ben Robinson and GE Fabbri