Box Office Tracker
4th October 2021
Opening weekend success for No Time To Die at the box office
By MI6 Staff
Week 7 (Nov 12-14)
'No Time To Die' crossed the $700m barrier worldwide this weekend and became the second highest-grossing Western film of the year. It is expected to surpass the current 2021 record holder, 'F9,' as it only needs to make another $12m.
[UK] This weekend was the last for 'only in cinemas' as the VOD release will launch Friday 19th November. Bond still clung on to the #2 spot after seven weeks and added £1.6m on the weekend, bringing its total to £92.7m and a modest 21.6% drop week on week. It overtook 'Mamma Mia!' to become Universal's highest-grossing UK release.
[International] Although some minor markets such as Malaysia remain, the last big opening territory for 'No Time To Die' finally came to Australia this weekend where it earned $11.23 AUD ($8.25m USD). That just squeaks past 'SPECTRE's $8.1m opening but well behind 'Skyfall's $12.9m. The international box-office weekend totalled $24m across 72 territories (outside the USA) with Australia's debut making up a chunk of the haul. The international total now stands at $558.2m, and $708.6m worldwide including the USA. Elsewhere, the film broke $70.5m in Germany and has now surpassed 'SPECTRE' and 'Skyfall' at the same point. With help from down under, the IMAX global total grew to $43.5m.
[USA] With the film now available to stream for $19.99 at home, the US box-office - to everyone's surprise - only dropped 23.5% to scoop $4.62m from 2,867 screens (a loss of 140 from last week). 'No Time To Die' slipped from #3 to #4 thanks to the new release 'Clifford The Big Red Dog,' and finally limped over the $150m mark to $150.5m. How long Bond's legs will be in the US with streaming now available and more new releases putting pressure on the screen count will be of interest next week.
Week 6 (Nov 5-7)
'No Time To Die' has clocked up $667m worldwide after six weeks on release.
[UK] With another £2m added to its total of now £89.9m in its sixth weekend on release in the UK, 'No Time To Die' has surpassed the British box-office total of £88.7m ($122.1m) held by 'Avengers: Endgame.' It makes it the fifth highest-grossing film at the UK box office ever. Although the film will not be hitting VOD rentals in the UK like it is in the USA this week, it is unlikely that 'No Time To Die's stellar success in the UK will catch that of 'Skyfall's £103.2m total. The online release cannot be far away though, as the DVD & Bluray date has been confirmed to be December 20th for the UK, so there are only a few weeks left for the film to earn its rental money.
[International] The film has now earned $524.3m internationally. This weekend added $27.2m from 72 markets, of which $11.3m came from China. The IMAX total now stands at $42.3m, making it the premium format's #2 release of the year.
Highlights for Bond included the regular favourites: Germany only dropped 26% week-on-week to a total of $67.7m, The Netherlands crested $20.1m to become the 7th biggest title ever, and Russia's haul grew to $12.1m to become the biggest Bond ever there. France ($30m) and Japan ($21.7m) are two of the top five markets.
The only major market left to open is Australia, which comes this weekend.
[USA] As 'No Time To Die' will be been on release for 31 days today, tomorrow (Tuesday 9th November 2021) marks the first day MGM can sell the film outside of its exclusive 'only in theatres' commitment. As the film will be launched on a variety of VOD platforms for rental at $19.99, many locations are dropping the film this week and the screen count will plunge.
The US box-office brought in $6.18m on its fifth weekend, across 3,007 screens (a drop of 500 from last week). It held on to #3 against Marvel's new release 'Eternals' (which took $71m) and Dune (which added $7.62m). Bond's takings were only down 20.3% week on week, although the mid-week engagements had already fallen below the $1m per day mark.
On the eve of the film hitting VOD online, 'No Time To Die' has made $143.15m. It is still expected to limp over the $150m threshold, but anything short of $160m will land 'No Time To Die' as the worst-performing US release for a James Bond film in the Daniel Craig era, not even taking inflation into account. The film is assured to earn substantial money from the VOD market this week, but it is unclear if MGM will publicise exactly how much. It may take a future earnings call to determine if the strategy was successful.
Week 5 (Oct 29-31)
After five weeks on release, 'No Time To Die' has now crossed the $600m threshold at the worldwide box-office. $472.4m has come from the non-USA box-office for a worldwide total of $605.8m.
[UK] Just as the UK box-office was beginning to cool for 'No Time To Die', it heats back up again. Bond retook the #1 spot in the UK & Ireland in its fifth weekend, pushing 'Dune' down to #2 in its second weekend. 'No Time To Die' took another £3.5m this weekend, to a total of £85.9m - overtaking 'Titanic' (£80.3m) and 'Star Wars: The Last Jedi' (£82.7m) to become the sixth highest-grossing film of all time in the UK, although this does not account for inflation. It breaks the record for 'number of days taking more than £1m' with its 30-day unbroken run. That smashes the previous record of 24 days held jointly by 'Skyfall,' 'Mamma Mia!', and 'Star Wars: The Force Awakens.'
[International] The film added $51.9m to its international total this weekend, but more than half of that came from China 'No Time To Die' was facing two uphill battles at the box-office for its opening weekend in China, but still managed to land a $27.8m debut. With the film being released several weeks behind the rest of the world, spoilers online could have dented the audience appetite, but the biggest factor working against the film was the Chinese government closing cinemas in certain parts of the country (including Beijing) to curtail the worst COVID outbreak since the start of the pandemic. 1,400 cinemas in 14 provinces were shuttered, but that was only approximately 13% of the screens available. $4.4m of the China debut came from IMAX screens. Bond landed the #1 spot ahead of the Chinese box-office juggernaut 'The Battle at Lake Changjin'. Fellow Western newcomer 'Dune' made it to #3 in its second week. 'Dune' dropped from $21m to $5m week to week. It is unlikely that 'No Time To Die' will suffer such a large drop due to audience familiarity and high social platform scores for the film, but it would take something extraordinary for 'No Time To Die' to match the performance of 'SPECTRE' in China.
Holdovers were down an average 33% across all markets. The stronger box-offices are the usual countries: Germany dipped only 28% to a $62m total, France only lost 15% week on week to $26.1m, Japan was 24% down for $20.4m so far, and the Netherlands gifted Universal their biggest film in the country ever with a running total of $18.4m. Russia is imposing COVID-10 lockdown restrictions but the film has surpassed 'Skyfall' with $11.8 and is set to beat 'SPECTRE's record this week.
Globally, 'No Time To Die' has lost most of its IMAX engagements, but the worldwide total for the premium format grew to $39.4m as China added $4.4m (15% of its opening weekend).
[USA] Hopes were not high this weekend at the US box-office as audience numbers were expected to be lower than usual due to Halloween landing on a Sunday and many planning parties. That was proven true as the haul of the top ten films dropped down to $60m combined, compared to recent weeks of $100m takes. The lack of general attendance hobbled many new releases this weekend, with none of the newcomers able to break the hold of the old top three. 'No Time To Die' kept its spot at #3 behind 'Dune' and 'Halloween Kills' with $7.8m on its fourth weekend with a 36.5% drop. It managed to keep 3,507 screens, down just 300 from last week. The US total now stands at $133.2m. With mid-week takings expected to fall below the $1m per day level this week, and further competition from new releases, it is unlikely the film will do much better than a $150m total.
Week 4 (Oct 22-24)
In its fourth weekend internationally (the USA opened a week later), 'No Time To Die' has now crossed the $500m mark globally, and is only the second Western film in 2021 to do so.
[UK] The UK dropped heavily though, down 46% week on week, but its total did cross the $100m mark. Despite a bombastic opening with many cinemas sold out regularly, the film is now is trailing both 'SPECTRE' and 'Skyfall' by $25-$30m at the same point, and that is not even accounting for inflation. It took in £4.6m in its fourth weekend to a total of £78m.
[International] 'No Time To Die's international total now stands at $405.6m. This weekend added $33.1m. $28.3m was from Universal's markets where the film dropped an average 37% compared to last week, whereas MGM's countries made $4.8m and saw a 49% drop. Europe and Japan remain strongholds for the film, with Germany keeping Bond at #1 with only a 28% drop and holding off newcomer 'Venom 2.' Germany's total haul stands at $56m - identical to 'SPECTRE' after 4 weekends on release. France is up to $21.6m. The Netherlands had a stunning weekend, only dropping 3% week on week, to a total of $16m. Russia has kept Bond at #1 after 3 weeks for a total of $10.9m. Japan has reached $18.7m, edging out 'SPECTRE's past performance.
[USA] With the release of 'Dune' at the weekend, 'No Time To Die' lost all of its IMAX screens across the USA accounting for a drop of 600 engagements from 4,407 to 3,807. In its third weekend on release in North America (October 22-24), 'No Time To Die' dropped 48.7% compared to last weekend, which was expected, for a $12.2m haul and landed at #3. The drop was precipitated by losing the higher IMAX ticket prices. The film ended its third weekend with a total box office of $120.4m. For comparison, 'Skyfall' was at $221m and 'SPECTRE' was at $154m after their third weekends. It was confirmed that MGM spent $18.2m on TV advertising in the run-up to 'No Time To Die's release weekend.
All eyes will now be on China as the film opens there this weekend.
Week 3 (Oct 15-17)
'No Time To Die' wrapped its third weekend on release with an international total of $348.3m, to a global haul of $447.5m (when including the USA). Bond has now overtaken Marvel's 'Shang-Chi.'
[UK] The good times continue to roll in Bond's home country with the UK & Ireland box-office reaching £68.6m ($93m) this weekend, although its third frame of £8.4m was a drop of 46% in attendance ('Vemon 2' opened in the UK this weekend), but it was enough to hold on to the #1 spot. It is now looking like 'No Time To Die' will beat 'SPECTRE's £95.2m but fall short of 'Skyfall's £103.2m.
[International] $54m was added during this frame between Univeral and MGM's 72 markets outside the USA, dropping an average 39%-43% compared to the previous weekend. Germany is strong with $46.3m to date (22% drop) and holds #1 for the third week. In neighbouring France, it made $17.3 by the end of its second week. Other top markets include Japan ($16.3m), the Netherlands ($12.1m), and Hong Kong ($6m) where it is now the highest-grossing Bond film. The strongest holdovers were at IMAX screens in Europe, especially in Sweden which actually saw a 2% increase. The international IMAX total is now $19.3m ($31.6m including USA).
[USA] 007 kept hold of all 4,407 screens for the second weekend of release, but the takings fell 56% to $24.3m, and cemented fears that the younger American cinema-going audience was not coming out in the same numbers as Europe. The film stands at $99.5m. According to Universal, the holdovers were stronger in Canada. The bad news is that 'Dune' is about to strip away a lot of the IMAX engagements from Bond this week, which has been a leading factor in the box-office revenue Stateside.
There are no new markets next week. Later in the month comes China on October 29th, and then Australia on November 11th.
Week 2 (Oct 8-10)
Outside of the USA, the film made $89.54 in its second weekend, bringing the global total to $313.3m. Of that figure, $22.5m came from IMAX screenings where ticket prices are substantially higher.
[UK] In Bond's home country, things are going great for 'No Time To Die' with a second-weekend box-office of £15.2m in the UK, for a total of £52.6m so far. That marks just a 27.6% drop off from opening week, which is a strong hold - not quite as good as 'Skyfall's 20%, but better than 'SPECTRE's 33%. A UK total of £100m is possible if the carry-overs continue to be strong. 'Skyfall' currently holds the British Bond record with £103.2m (not accounting for inflation).
[International] The film dropped 32% in Universal's 38 markets, and 41% in MGM's 16. New territories this week included France, where 'No Time To Die' landed $10.1m over 1,056 screens. Over in Russia, the film failed to land the #1 spot, finishing runner up to 'Venom 2' in its second week with $5m. Iceland debuted with $200k for a new Bond record. Germany increased its total to $32.7m, Japan to $12.2m, and the Netherlands to $8.5m.
[USA weekend wrap-up] 'No Time To Die' had a 3-day opening weekend box-office of $55,225,007 across 4,407 screens in the USA, falling short of the $60m projections as Sunday's audience dropped off 24% from Saturday, and well short of the $100m hyped by Fandango and some media outlets like CNBC. It puts the film in fourth place out of five for Daniel Craig's tenure as James Bond, only beating out 2006's 'Casino Royale' that had a $40.8m opening (but that total is worth $55.5m inflation-adjusted). Of the 57% of the audience that were 35 years or older, 1 in 3 said it was their first visit to a cinema in two years. Industry analysts project a 55% drop-off for its second week, as holdovers for 007 adventures at the US box office are much weaker than the UK and European countries. That would give 'No Time To Die' a $25m second weekend, and put it on course for a total of $160m in this pandemic era of the box office.
[USA Friday update] The film made $17m on Friday at the US box-office, on top of the $6.3m in Wednesday and Thursday 'previews.' That puts 'No Time To Die' on track for a $60m opening weekend, well behind recent Daniel Craig films, so much so it may not even beat 'Quantum of Solace' which landed a $67.5m opening. This despite being on a record 4,407 screens with little competition. According to tracking, the film performed best in the coastal states and a whopping 40% of the Friday box-office came from IMAX and Premium format screens, thus inflating the box-office performance with higher ticket prices. Comscore/Screen Engine analysis found that 37% of 'No Time To Die's US audience was over 45, a great deal high than 'SPECTRE's 29% (some of that can be explained by that audience getting 6 years older between films). The Friday audience was 64% male, with 57% over 35 years old. 52% were Caucasian, 17% Latino and Hispanic, 13% Black, and 18% Asian/other. On exit surveys, the film registered an 81% positive score on PostTrak, with 62% saying it was a 'definite recommend'.
[USA Thursday Update] Early box-office metrics for 'No Time To Die' look solid, but not outstanding at the US box-office. The film has clocked up $6.3m in Thursday preview screenings, which is an all-time high for the James Bond series, topping the most recent film 'SPECTRE' that did $5.3m. But the totals shy in comparison to last week's debut of 'Venom: Let There Be Carnage' that raked in an astonishing $13.2m for Thursday previews. That film went on to make $90m last weekend. $1.1m of 'No Time To Die's record previews total came from Wednesday night special IMAX screenings, and with the Thursday night previews starting at 4pm rather than 7pm to get an extra showing per screen, the final total is not as impressive against 'SPECTRE' as it first appears. Industry projections have 'No Time To Die' making $55m-$70m depending on the less predictable 'walk up' business of older fans on Saturday and Sunday. There is a chance 'No Time To Die' could eclipse 'SPECTRE's opening weekend of $70m, but it will be a tough climb to top 'Skyfall's $88.4m back in 2012.
Week 1 (Oct 1-3)
It was no surprise that 'No Time To Die' would dominate the global box-office on its opening weekend (Friday 1st - Sunday 3rd October 2021) but few expected pre-pandemic records to fall.
The total worldwide opening weekend for 'No Time To Die' is expected to land at $119.1m and came in above industry estimates in the 54 markets it debuted in. 'No Time To Die' is earning in line with 'Skyfall' given current exchange rates in comparable countries, but is trailing 'SPECTRE's opening weekend by 17%.
In James Bond's homeland, the UK saw 'No Time To Die' eclipse both previous opening day record holders with a three-day weekend total of £21m, edging out 'Skyfall's £20.18m and 'SPECTRE's £19.98m. That lands 'No Time To Die' as the second biggest opening of a film at the UK & Ireland box-office ever. The film also took in an additional £4.9m in Thursday previews. The UK used to report the number of tickets sold, but that data is harder to come by these days. With ticket price inflation, an increase in the number of screens available (a record 772 locations), and a large number of higher-priced premium format screens such as IMAX being booked out, it's unlikely that more people went to it than Skyfall, but given the economic climate and pandemic stresses, nobody in exhibition really cares about that. In just one weekend, Bond became the highest-grossing film at the UK box-office in 2021.
"In the UK, we had the best weekend of the last more than two years. We are very satisfied with the (Bond) results, it’s beyond expectations. This weekend we clearly saw all ages in the cinemas." said Mooky Greidinger, CEO of Cineworld. "Certainly this is not only a good post-Covid opening, this is a great overall opening. I think Bond is going to take us back to pre-Covid levels and we’re hoping to stay close to that through the end of the year," said Tim Richards, CEO of Vue International.
Elsewhere in Europe, Germany landed $14.7m from 1,300 screens. Japan earned $5.8M. Korea earned $4.6m but opened a day earlier than other countries. The Netherlands broke Universal records for a Friday and earned $3.7m over the weekend. Switzerland made $3.2m for the best opening of a film during the pandemic, and Italy made the same record but with $2.9m. Hong Kong also landed $2.9m for the best opening of a Bond film, and in Mexico, the film took $2.4m to pip the previous record held by 'Skyfall.'
Although the film was distributed by Universal outside of the USA, there are still some international markets where MGM still controlled the release. In Denmark, it opened with $5.3m for the weekend and broke Saturday records (beating 'Avengers: End Game' by 17%) and neighbouring Sweden and Finland took $4.1m and $2.8m respectively. Norway matched with $2.8m and Poland landed $2.2m The whole of the Middle East earned $6.3m across the region.
IMAX continues to be a big earner and across 284 screens worldwide, accounted for $6.8m of the opening weekend total. This amount is bound to be dwarfed next week when 510 more IMAX screens are added as the USA opens.
Week 2 will be a key indicator as to the eventual success of 'No Time To Die' as most films have suffered 50-60% drops after opening weekends as the pandemic cuts into casual audience numbers.
Still to come...
Oct 6: France
Oct 7: United Arab Emirates, New Zealand, Russia, Saudi Arabia
Oct 8: USA, Canada, Iceland
Oct 29: China
Nov 11: Australia
Nov 25: Malaysia
Opening Weekends In Major Territories ($m)
|Territory||Skyfall||Spectre||No Time To Die|
* Spectre opened on a Monday in the UK so the reported USD opening total is 7-days versus the normal Fri/Sat/Sun 3-day. The actual 3-day total was £19.98m.
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