'It's the biggest. It's the best. It's Bond. And beyond' in the TV spot campaign for Roger Moore's 1977 outing
James Bond movies have often relied on short television commercials, AKA TV spots, to promote the latest cinematic offerings. In a fresh take on their TV spot campaigns, Roger Moore - in character as James Bond - directly addresses the camera for "The Spy Who Loved Me". The first minute-long spot covers the ingredients of the Bond cocktail The other spots relied on a more traditional format opening with the iconic submarine pen set. The last variation uses models reading the script to camera.
"My name is Bond. James Bond. Since we first met, you've joined me on nine of my missions. My latest - and if I'm not careful - my last assignment, will take me to new heights of adventure, new depths of danger, and new areas of excitement. I will get to grips with my most formidable adversaries, be up against the most fascinating women, and handle some of the most fantastic equipment you've ever seen. It won't be easy, but every job has its rewards. In this case, it's the spy who loved me."
"He makes his most beautiful friends. And meets his most dangerous enemies. It's the biggest. It's the best. It's Bond. And Beyond."