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Licence To Shill

15th September 2021

A raft of product adverts featuring No Time To Die have launched

MI6 logo By MI6 Staff
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A bunch of 'No Time To Die' tie-in commercials have launched over the past 48 hours as companies rush out their merchandise as the film finally heads towards cinemas in the coming weeks. Some of these brands, such as Heineken, have decided to shoot new adverts as their previous Bond campaigns were pulled down when the film was delayed back in March 2020.

Land Rover is back and supplying Safin's private army in 'No Time To Die'. Bond will also be seen driving a classic model in Jamaica at the start of the film.

Luxury shoemaker Crockett & Jones, who have kept Bond well-heeled in the past three films, are back for more. In this advert, the mysterious man drinks a vodka martini then jumps behind the wheel of a DB5.

Nokia has re-tooled the commercial they shot with Lashana Lynch over 18 months ago and have used CGI to replace the (now) old handset with a current edition phone. You can compare it against the original advert here.

Finally, Heineken (who had the rug pulled from under them as they launched their Bond tie-in just days ahead of the March 2020 delay) is back with a new commercial. This time, the spot pokes fun at the long wait everyone has endured. Whether or not we'll see a return of the expense and expansive commercial that was shot in Spain in 2019 remains to be seen.


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