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Heineken delay James Bond themed ad campaign

03-Sep-2018 • Bond 25

Heineken has already shot its next ad featuring James Bond actor Daniel Craig - it just won't run for a while. Danny Boyle leaving Bond 25 and an uncertain production and release schedule has caused the beet maker to push their plans.

According to a report in Ad Week, "the brewer, which has a long history of cutting ad deals with the Bond franchise, typically does not release its 007 ads until about one-and-a-half months before the movie opens—so it's in wait-and-see mode, says Gianluca Di Tondo, senior director of the global Heineken brand. "Bond is always the cherry on the cake but for us," he says. But "a slight delay is not going to be the end of the world."

Daniel Craig was spotted in Spain in May this year in costume as James Bond. It caused blogs and tabloids to run amuck with theories that Bond 25 had already started shooting.


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