Unused DVD Concepts
20th October 2018
A creative agency was tasked with redesigning the James Bond DVD series back in 2004
By MI6 Staff
New York-based creative shop INADA Studios (named after its principal, Manabu Gaku Inada) had recently completed the Japanese poster campaign for 'Die Another Day' when they were tapped to come up with concepts for a relaunch of the DVD series. These designs were never used, and the DVD re-packaging project eventually became the 'Ultimate Edition' series which came out in 2006 to tie-in with Daniel Craig's debut in 'Casino Royale'.