x

Welcome to MI6 Headquarters

This is the world's most visited unofficial James Bond 007 website with daily updates, news & analysis of all things 007 and an extensive encyclopaedia. Tap into Ian Fleming's spy from Sean Connery to Daniel Craig with our expert online coverage and a rich, colour print magazine dedicated to spies.

Learn More About MI6 & James Bond →

Roger Moore\'s Japanese Commercials

4th July 2008

Back in the early 1980s, Sir Roger Moore advertised the Toyota Corona on Japanese television. MI6 uncovers the classic footage

MI6 logo By MI6 Staff
Share The Story

As with many Hollywood A-list actors, Roger Moore put his name and face to a series of commercials exclusively for the Japanese market. Unseen elsewhere prior to the internet, the celebrity adverts often spoofed the movies most associated with the star of the moment.

Filmed in the USA in 1981 after "For Your Eyes Only" had been released, Moore featured in a series of five commercials for Japanese car company Toyota, promoting their latest 'Corona' model (dubbed 'Corolla' in the USA). The clips show a tuxedo-clad Moore rescuing a damsel in distress from a building, waving to tour buses filled with ticker-tape throwing cheer leaders, speeding past trucks and parachuting to meet a glamorous female companion.

Throughout the campaign, the TV spots were accompanied by the song "Depths Of Danger" performed by Maxine Weldon. Toyota broadcast the commercials for two years, ending in 1983 with a tie-in to the latest James Bond adventure "Octopussy".

You must have the Macromedia Flash Player installed to view this video content. If you are having any problems viewing the video, or need to install the player, click here to download from Macromedia.

Related Articles
Bond Actor Adverts
Sean Connery's Japanese Adverts
Brosnan`s Ferrero Rocher Commercials

Get Bond in Your Inbox

Sign up for occasional email updates from MI6. Get notified of breaking Bond news, and digests of recently releases features:


Share The Story

Open in a new window/tab