World Premiere Reflections
14th November 2016
Take a look back at how TV covered the Casino Royale world premiere 10 years ago
By MI6 Staff
Unlike more recent premieres, the Leicester Square event did not have a large video production or a live stream. Fans had to rely on broadcast television news and entertainment reports for coverage of the event. Online video was still in its infancy back in 2006, and so the quality and quantity of footage available is limited.
Over 8 hours of total coverage of the event was measured on major TV networks with 222 on-air mentions in the 3 day period surrounding the premiere. This was almost double any other major film release that year.